have been supporting their clients with their marketing activities in Vietnam by providing in-depth knowledge of the relationship between sei-katsu-sha and brands. HAKUHODO SAC started its operation in 2001, and HAKUHODO VIETNAM in 2012. With this knowledge grown from the deeper insight into sei-katsu-sha, we are uniquely able to build bridges between advertisers, sei-katsu-sha and society.
Sei-katsu-sha expresses the holistic person — an individual with a lifestyle, aspirations and dreams. All the branding work we do in partnership with our clients follows sei-katsu-sha insight.
For over 30 years HAKUHODO and later HAKUHODO DY Media Partners have honed our sei-katsu-sha Insight philosophy. Now, we are refining it further for our new mission: Inventing futures that will excite sei-katsu-sha together with our partners.